Looking for a Loom alternative? Do the per-seat math first
Most teams shopping for a Loom alternative are not unhappy with screen recording. They are unhappy with the bill. Per-seat pricing has a structural problem: it charges for people instead of usage, and on most teams a handful of people record while everyone else just watches.
The per-seat math, honestly
Loom's free tier caps recordings at 5 minutes and 25 videos per person. Past that, Business runs $18 per user per month, and the AI features (titles, summaries, chapters) live in Business + AI at $24 per user per month. For a 10-person team that comes to $240 a month, or $2,880 a year, before a single video is watched. Hire someone and the bill goes up. Half the team never records? Same bill.
Rec inverts this. Recording is free and unlimited for everyone. You pay $0.02 per minute people actually watch, and the first 30 viewed minutes are free every month. A 3-minute demo watched by 5 people costs 30 cents. Most months, a small team never leaves the free tier.
What the free plan actually includes
A pricing model is only honest if the free tier is usable. On Rec, free means no watermarks, no recording time limits, unlimited videos, unlimited teammates, and the full AI feature set: transcripts, summaries, chapters, semantic search, plus the MCP server for AI assistants. There is no AI tier. There is no enterprise call.
The difference that has nothing to do with price
Pricing gets you to look. The AI-native architecture is why teams stay. Every Rec recording becomes machine-readable, with a transcript, summary, chapters, and embeddings, so your library searches like a knowledge base. Connect Claude or Cursor over MCP and your AI can answer questions from your recordings, or record demos for you. A per-seat recorder sells you video storage. An AI-native one turns video into something your tools can use.
When Loom is still the right call
Fairness matters here. If you need SSO and SCIM, a mobile recording app, or you already live inside Atlassian, Loom is a mature product with a huge install base. But if what you need is fast recordings, AI that comes standard, and a bill that tracks usage instead of headcount, run the math above against your own team size. It usually takes one spreadsheet row to decide.
The full comparison table, with limits and AI gating side by side, lives on the pricing page.